The B Corp seal is a symbol of enlightened capitalism. As ever-bigger companies seek it out, can it stay meaningful? When Nespresso announced, at the end of April, that it had received B Corp certification, it was a milestone. The Nestlé-owned coffee company was joining the ranks of legendarily progressive brands like Ben & Jerry’s and Patagonia, along with 5,000 other companies around the globe whose social and environmental practices have met the standards set by the nonprofit B Lab, which ...
The B Corp seal is a symbol of enlightened capitalism. As ever-bigger companies seek it out, can it stay meaningful? When Nespresso announced, at the end of April, that it had received B Corp certification, it was a milestone. The Nestlé-owned coffee company was joining the ranks of legendarily progressive brands like Ben & Jerry’s and Patagonia, along with 5,000 other companies around the globe whose social and environmental practices have met the standards set by the nonprofit B Lab, which ...
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